It was a lovely Saturday afternoon. I came to the Hill studio, a Hong Kong based menswear label, for an interview with the British designer, Anthony Hill. Judging by his pinstripe blazer and tailor-cut navy shorts, I could immediately tell how important quality and cutting were to Anthony.
So here is my 15-minute interview with Anthony about his brand, Hill.
J: Jin of Remedy Rouge
A: Anthony of Hill
A: Anthony of Hill
J: Why did you choose Hong Kong as the base of your fashion label?
A: Hong Kong is a vibrant city with people who have their own style. But I noticed that there were very few boutiques and independent brands with an aim of quality here. Shopping malls are filled with fast fashion brands and international labels of which the design goes with the big trends. Because my brand, Hill, put a great emphasis on style that is simple, classic and with great quality, I hope that with my brand’s presence in Hong Kong, people here will make use of more mix-and-match and become more classy.
J: What element of Hill do you think Asian People would like a lot?
A: Asian people embrace tailored cut and slim fit outfits with unique style. Our brand, Hill, has a wide collection of slim-fit and tailored-cut blazers, shorts and pants. There are also items in different cuts, but the vast majority is what Asian people really look for. Also, because of the humidity and high temperature in Asia, people prefer lighter and breathable fabrics. Hill’s linen or cotton based blazers would be able to cater to their needs.
J: What is the typical lifestyle of Hill’s customers?
A: 50% of our customers are Hong Kong locals while the rest are expats. They have a sense of style and an appreciation on quality, design and tailoring than the general fashion trends. They are international with a global vision, they travel very often. They are mostly in the business and finance sector who work from Monday to Friday and dress down on Friday at work. And yes, they like grabbing a few drinks after work in Central.
J: Can you use some other brands to describe the style of Hill?
A: Paul Smith and Brook Brothers.
J: How is the style changing in Hong Kong and what do you think is going in the future? How are you planning for the future?
A: I think that fashion in general is going through a revolution because of the widespread information about styling and dressing we see on magazines, newspapers and the internet. People will care about fashion more and they will try to dress up to reflect their own style and personalities. More clothes will be tailor-made and more individuality will be seen on different clothing collections around the world.
I anticipate that the fashion world will be a combination of fast fashion and quality fashion like our brand.
I found that our brand, Hill, is at the bright side of all these challenges because it focuses on the quality and design of the clothing. No matter how the fashion trends evolve, it’s the quality and tailoring that make a person’s outfit look flattering. Therefore you will feel good wearing it and even be happy to pass your clothes to the next generations because of the enduring quality and classic style that won’t fade away with time.
Anthony and his fiancee, Fiona.
Three outfits that are recommended by Anthony:
Outfit#1: Naval Style: Pinstripe Blazer and Navy Shorts
Outfit#2: Cocktail Style: Jersey Blazer and Slim-fit Pants
Outfit#3: Weekend Brunch Style: Polo Shirt and Khaki Shorts
Remember Anthony, the man behind Hill!
It was nice to meet Anthony and Fiona. I love the collections and Anthony’s British-style mix-and-match. It’s very classic, preppy yet modern. It’s what a modern and uptown man should look for.