One of the most common life goals of many of us is to be cool. Being cool, to lots of people, means doing cool things, wearing cool clothes and eating cool food. One would over-emphasize the best thing in any of the categories mentioned so to show that they are “cool”.
The most common “cool things” people in Hong Kong would mention:
1. Cool Things
A: “I’m hitting the Hong Kong Stadium for the Rugby 7 this weekend. Are you coming?”
B: “It’s hard to find tickets, bro. I wish I have them!”
2. Cool Clothes
A: (insert an international brand) is coming to Hong Kong soon, do you know that?”
B: “Yeah, the new collections at (insert any of the brands available at the IFC Mall or Harbour City) also look good, did you check them out?”
3. Cool food
A: “Let’s do brunch this Saturday at Oolaa“.
B: “Where’s it?”
A: “It’s the big, cozy restaurant across from the garbage station on Bridge Street”.
The actual meanings of what people think are “cool”:
- “You’re not cool enough to get the Rugby 7 tickets, maybe you can wait outside the entrance to pick up some used tickets from others”.
- “I know the full list of the brands available at IFC Mall, have you ever walked inside?”
- “Come on! Everyone knows Oolaa, just Google-map it”.
p>Hong Kong might be a big city, but it’s still a small place. Lots of people don’t usually go out of the districts they live except for during the weekends or big festivals. When you’re in Kowloon, you go shopping and eating in Kowloon. When you’re on the Island, you go partying and drunk-walking on the Island. We all have this mindset of making our value of coolness linked to the surroundings and noises of the people staying at our area. Being “cool” nowadays is twisted to being in loop of what others think is cool, instead of doing what you think is cool. When you don’t say exactly the same thing others think is cool, then you’re not “cool”. As a result, everyone cares about words than facts. For example, you can challenge people’s coolness by asking, “you seriously haven’t been to Yardbird?”. Simple but very nasty.
With new stores flocking to Hong Kong’s big shopping malls, restaurants coming and going away, events and festivals happening throughout the year, Hong Kong is always on-the-go. When you don’t speak with the “keywords” others commonly mention at that time, then you’re not “at-the-moment”.
May I use the motto of Project Runway, “In fashion one day you’re in, the next you’re out”. Now you can replace “fashion” with “Hong Kong”.