We’re not celebrating another publication that joins Hong Kong’s already crowded print lifestyle magazine market, this new W Magazine Global Style Issue is an one-off baby of Condé Nast – it’s in limited quantity in limited locations.
Copies of this exclusive issue debuts today, and are only be distributed to specific elite luxury locations in Hong Kong, such as The Peninsula Hong Kong, the Aberdeen Marina Club and The Upper House.
Hong Kong is one of 13 cities around the globe chosen to distribute this global style issue, along with New York, Rio de Janeiro, Sao Paulo, Abu Dhabi, Dubai, St. Petersburg, Moscow, Delhi, Bangalore, Mumbai, Beijing and Shanghai.
Except for highlighting luxury brands worldwide and the erotic photoshots for fashion trends in the coming season, the magazine features pop star Katy Perry and various style icons like Brazilian style setter Helena Bordon and British model Cara Delevingne.
What wows me is the incredibly amazing editorials in the magazine that ensures high readability for readers worldwide without diluting the avant garde style in the texts. The interview with Lanvin’s Alber Elbaz in the article named “The Man Who Loves Women” is my favorite piece that depicts the designer’s desire to make women beautiful and how he takes this task as a serious business.”A Brief History of Fashion” is an interesting read that looks back at some of the largest brands’ defining moments in their history. Chinese fetish fans will find the Fan Bing Bing interview fascinating; while women with a vision in the future will love the piece where Naomi Campbell traveling to Ghana with Michelle Obama inspired outfits.
The publishing house is smart to choose Katy Perry as the cover celebrity because of her wide international reach. And although we know the magazine is a by-product of the publisher’s effort to reach high-progile consumers in emerging markets – only VIP airport lounges and premium hotels and shopping malls have it – you wouldn’t mind to read some more delicate and beautiful fashion editorials that give you loads of ideas on keeping the enduring chicness inside you.